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Marketing Tip of the Week

/// Embed Your Video Everywhere!
With video hosting services such as YouTube, embedding video to your website, blog, Facebook or emails is easy by simply copying and pasting HTML code. Why embed videos? Because videos have the highest click-through rates (CTRs) and social sharing. What’s more, videos support search engine optimization (SEO), lead generation and brand engagement. Finally, YouTube has robust analytics such as video views, traffic sources, demographics and viewer location. Don’t miss out on this easy marketing tactic!

 

TIP ARCHIVES

/// LinkedIn Company Page Drives Leads
Your LinkedIn company page can generate real sales leads! How? Using the Products/Services page, you can add thumbnail images of products/services or offers, and hyperlinks to website landing or registration pages! As a bonus, each hyperlink will add valuable back-links to your site!

/// Repurpose your Print!
That glossy capabilities print brochure or catalog should be leveraged across all electronic mediums for maximum exposure! Place a thumbnail on your website homepage that links to a registration page for immediate download. (Don’t get too greedy with the amount of registration form fields). Next place a thumbnail and hyperlink on your LinkedIn company page under the Products/Services section.

You can also convert a PDF or Powerpoint on your personal LinkedIn profile utilizing SlideShare. Next, place as a PDF on your Facebook Page, ideally under a custom tab to be downloaded directly from Facebook, (e.g. Downloads, Resources). Don’t forget to decrease your next print run by 50%!

/// Are You Communicating With Your Sales Channel?
It would be hard to over-communicate with your sales channel, as most companies and brands under-communicate with sales reps, dealers or retailers. Some just communicate with sales reps, but no further.

Use both snail mail and email. Make sure your lists are cleaned up with correct names and addresses. Qualify your channel members for additional contact names. Ask channel members to add your email address to their address book to avoid filtering. Communicate new products, programs and promotions. Also, selling tips, case studies and success stories. Your are competing for attention, and the squeaky wheel gets the grease.

/// Google Alerts a Great Resource
Google Alerts are a inexpensive (FREE!) resource for monitoring your internet initiatives, and competitive intelligence. First go to www.google.com/alerts. Next, type your company name, brand name, competitor, website address or other keywords you wish to follow into the Search Terms field. We recommend selecting Comprehensive for type of search, as this includes News, Blogs, Web, Video and Groups. Choose how often and enter your email address.

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